Built to Eliminate Growth Chaos.

Genesis Triad Consulting exists to correct a structural problem in modern organisations: misalignment between Brand, Product Experience, and Growth. Genesis Triad Consulting operates as the execution arm of the Genesis Triad Framework.

Most companies do not fail from lack of effort. They fail because execution is fragmented.

We restore coherence.

Founding Leadership

Felix Chandran G

Felix Chandran

Founder & Principal Consultant
Genesis Triad Consulting

Felix Chandran is the architect and creator of the Genesis Triad Framework — a strategic growth system that integrates Brand Strategy, Human Experience, and Marketing Strategy into a single, alignment-led model for modern businesses.

With over 20+ years of experience spanning UX strategy, product thinking, branding, and systems design, Felix operates at the intersection of strategy and execution. He works closely with founders and leadership teams to identify misalignment at the root of their business — not merely the symptoms visible on the surface.

Unlike traditional consulting approaches that optimise functions in isolation, Felix’s work focuses on structural alignment — ensuring that positioning, experience, and go-to-market strategy reinforce one another as the organisation scales.

His focus areas include:

  • Architecture and evolution of the Genesis Triad Framework
  • Business and product alignment at scale
  • Strategic positioning and narrative clarity
  • UX-driven growth and decision systems
  • Founder-led strategy execution through structured 90-day cycles

Felix is also the author of The Genesis Triad, where the framework is documented in depth for founders, operators, and consultants. His consulting style is decisive, structured, and execution-oriented, with final strategic accountability resting with him.

At Genesis Triad Consulting, Felix leads:

  • Core strategy and framework design
  • Alignment audits and intervention programs
  • GT90 and GT Micro workshops
  • Founder advisory and executive-level strategy sessions

Hannah Lauvanya AJJ

Hannah Lauvanya

Strategic Marketing Advisor
Genesis Triad Consulting

Hannah Lauvanya brings over 20+ years of marketing leadership experience across industries including BFSI, Retail, Hospitality, F&B, IT, and consumer brands.

She plays a crucial and essential role in strengthening and operationalising the Marketing pillar of the Genesis Triad Framework — ensuring that strategy translates into clear, human-centred communication that scales with the business.

Hannah’s work complements the Genesis Triad architecture by anchoring its marketing depth, narrative coherence, and execution discipline, enabling founders and teams to move from fragmented messaging to structured, repeatable marketing systems.

Her contribution includes:

  • Ownership of the Marketing pillar within the Genesis Triad Framework
  • Brand voice and narrative clarity
  • Messaging and positioning systems
  • Content frameworks and founder communication
  • Marketing alignment audits and strategic advisory

She is also the Co-editor of The Genesis Triad book, where she plays a key role in refining structure, language, and strategic accessibility — ensuring the framework remains rigorous, practical, and founder-friendly.

Hannah’s approach ensures marketing remains meaningful, consistent, and strategically aligned — not reactive, trend-driven, or disconnected from business reality.

Who We Work With

We typically work with:

  • Founders and co-founders
  • Leadership teams at growth inflection points
  • Product-led and service-led startups
  • Organizations preparing to scale or restructure


If you care about clarity over chaos and systems over shortcuts, Genesis Triad Consulting is built for you.